Social media is rapidly becoming one of the biggest trends in online marketing today. Websites like Facebook and Twitter, as well as other social media sites such as YouTube, have contributed to the growth of online marketing strategies all over the world. Websites like Facebook were first introduced in the mid-2000s, and at that time, they formed the basis of what is now known as “Social Networking.” The increased popularity of these websites, and the additional features they offer, have allowed businesses to tap into a completely new source of potential customers. Businesses are using social media marketing as a way to connect with potential customers, and they are also taking advantage of the many new marketing tools that the Internet has to offer.
Social media marketing is simply the application of social media platforms to internet marketing efforts. While the terms digital and e-commerce marketing are dominant in academic circles, social media marketing has become increasingly popular for researchers and practitioners alike. It is designed to increase targeted website traffic and brand awareness through a variety of different methods. For example, a business could use a website traffic generator to drive traffic to their site and then use the generated traffic to drive potential customers to a specific product or service on the site. Other companies utilize pay-per-click advertising to attract a specific audience, which helps to drive brand awareness and hopefully increase website traffic.
Social network marketing also involves the use of various social media channels. This could be through the creation of a customized social network page or through the use of services such as Twitter and Facebook. Through these channels, businesses can attract customers and brand awareness, as well as establish relationships with other businesses, celebrities, and individuals. These are just some of the ways in which businesses are using social media marketing to improve brand awareness, increase website traffic, and boost profitability.