Social media marketing is simply the use of various social media platforms and sites to advertise a product or service. Although the terms digital marketing and e-marketing are still widely dominant in academia, social media marketing is increasingly becoming popular for researchers and practitioners alike. This new marketing trend is considered one of the best avenues to reach customers in their own time, without having to wait for traditional advertising media. The popularity of social media marketing can be attributed to the fact that it is an incredibly flexible marketing tool that allows you to reach a wide audience in the comfort of your home or office. You can easily create a Facebook page to share information about your product or services, create a Twitter feed for customers to know about your offerings, and connect through email or messaging systems on various social media sites.
This type of strategy makes it easy to track results and gauge performance. Traditional metrics such as sales conversion rates and click-throughs do not apply anymore in this new era of social media management. You can easily see and measure customer satisfaction and loyalty through detailed analytics. A well-planned social media marketing strategy can also greatly improve the search engine rankings of your site, which means increased visibility for your company. More importantly, a well-executed plan will allow you to interact with your customers in a more meaningful way. In short, this form of advertising is more likely to yield more engagement and return visitors to your website and ultimately increase your bottom line.
Businesses often make the mistake of thinking that because they are small companies, they cannot afford a dedicated marketing strategy. The truth is, SMM allows small businesses to be competitive with larger businesses on a global scale. Even medium-sized companies have access to dedicated analytics and social media management system that allows them to monitor user engagement, brand recognition, and competitor activities. With a dedicated approach, small businesses can truly see an advantage over their competitors and enjoy a successful branding campaign. As a result, these businesses use social media marketing to expand their reach and increase customer satisfaction.