Want to turn a simple product image into a cinematic food commercial?

In this project, I created a 10-second premium strawberry jam advertisement using Google Flow and Veo, starting with a product reference image and a detailed cinematic prompt.

The concept combines macro food photography, realistic strawberry textures, cooking footage, slow camera movements, appetizing food styling, product cinematography, and premium advertising aesthetics.

The result is designed to look like a professional food-brand commercial rather than a typical AI-generated video.

You can use the workflow and prompt below to create your own version with your own product or brand.

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What You’ll Create

The video follows a simple visual story:

Fresh Strawberries → Cooking → Strawberry Jam → Toast → Breakfast → Product Hero Shot

The final video is approximately 10 seconds long and is designed for a vertical 9:16 format, making it suitable for platforms such as Facebook Reels, Instagram Reels, TikTok and YouTube Shorts.

For my demonstration, I used a fictional premium product identity called:

SB BISWAS — Premium Strawberry Jam

You can replace the brand name with your own brand.

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What You Need

To recreate this video, you need:

• Google Flow
• A product reference image
• A detailed video prompt
• A vertical 9:16 composition
• A suitable Veo model available in your Flow account
• Optional editing software for final assembly and typography

Google Flow supports reference-based video creation, allowing creators to use images as visual ingredients and maintain consistency across generated scenes. Flow also provides tools for camera movement, scene building and extending clips.

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Step 1: Create Your Product Reference Image

Before generating the video, create a high-quality product image of your jar or bottle.

For my demonstration, I created:

SB BISWAS Premium Strawberry Jam

The product features:

• A premium glass jar
• Gold metallic lid
• Cream and gold label
• Deep red strawberry jam
• Fresh strawberries
• Premium food-brand styling

The product image becomes the visual reference for the hero product scene.

Important

If you are creating a video for your own brand, replace:

SB BISWAS

with:

[YOUR BRAND NAME]

This makes the prompt reusable for different products and businesses.

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Step 2: Upload the Product Image to Google Flow

Open Google Flow and upload your product image as the visual reference/ingredient for the video.

For the best consistency, use a clean, high-resolution product image where the jar, label and logo are clearly visible.

The reference image should establish the exact appearance of the product that you want to show later in the commercial.

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Step 3: Use the Following Master Prompt

Copy and paste the prompt below into Google Flow.

Important Brand Instruction

For my original demonstration, the product brand is:

SB BISWAS

If you are creating your own version, replace every occurrence of SB BISWAS with your own brand name.

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Google Flow Master Prompt

Create a premium cinematic food advertisement for a strawberry jam brand.

Use the uploaded product reference image as the primary visual reference for the product.

The reference product is the exact hero product that must appear in the final product-reveal scene.

For this demonstration, the product brand is:

SB BISWAS

If creating a different version, replace SB BISWAS with [YOUR BRAND NAME].

Maintain strict visual consistency for the product:

- Keep the exact same glass jar shape and proportions.
- Keep the same lid design and color.
- Keep the same label design.
- Keep the same brand identity.
- Keep the same product proportions.
- Keep the same rich ruby-red strawberry jam visible through the glass.
- Do not redesign the packaging.
- Do not replace the logo.
- Do not introduce another brand.
- Do not create a different jar.
- Do not distort the product.
- Keep the product visually consistent whenever it appears.

Create a premium luxury food-commercial aesthetic.

VIDEO FORMAT:

Duration: approximately 10 seconds
Aspect ratio: 9:16 vertical
Style: cinematic premium food advertisement
Visual quality: photorealistic
Camera: professional commercial food cinematography
Lighting: warm, elegant and appetizing
Depth of field: shallow and cinematic
Motion: smooth, controlled and realistic
Color palette: rich strawberry red, warm gold, cream, natural green and dark wood

The overall feeling should be:

fresh, delicious, luxurious, handcrafted, premium and emotionally appealing.

SCENE 1 — FRESH STRAWBERRIES
0.0–1.5 seconds

Begin with an extreme macro cinematic shot of fresh ripe strawberries.

Several beautiful red strawberries fill the frame.

Their surfaces are covered with tiny realistic water droplets.

Fresh water gently flows over the strawberries.

Show realistic strawberry seeds, fresh green leaves, glossy wet surfaces, tiny water droplets, natural fruit texture and beautiful highlights.

Use an extremely shallow depth of field.

Keep the strawberries sharp while the background becomes creamy and beautifully blurred.

The camera performs a very slow cinematic push-in.

The scene should immediately communicate freshness and premium quality.

Use a smooth cinematic match cut into the cooking scene.

SCENE 2 — STRAWBERRIES BECOME JAM
1.5–3.0 seconds

Reveal a beautiful copper saucepan on a warm kitchen stovetop.

Inside the saucepan, fresh strawberries are slowly cooking into thick strawberry jam.

A rustic wooden spoon gently stirs the mixture.

Show whole strawberry pieces, thick ruby-red jam, realistic bubbling, subtle steam, glossy fruit texture and beautiful reflections on the copper saucepan.

The jam must behave like real thick fruit preserve, not thin liquid.

The camera performs a smooth, subtle movement around the saucepan.

Use warm cinematic kitchen lighting.

SCENE 3 — THE PERFECT SPOONFUL
3.0–4.5 seconds

Cut to an extreme macro close-up.

A rustic wooden spoon slowly lifts a generous spoonful of freshly prepared strawberry jam from the copper saucepan.

Several strawberry pieces are visible in the spoonful.

The jam is thick, glossy and rich.

As the spoon rises, a strand of strawberry jam slowly stretches downward and falls naturally back into the saucepan.

The jam must have realistic viscosity, gravity, elasticity, fruit pieces, glossy highlights and natural movement.

Perform a very subtle camera push-in toward the spoon.

Keep the background heavily blurred.

The shot should look like a high-end food commercial designed to make the viewer crave the product.

SCENE 4 — JAM ON GOLDEN TOAST
4.5–6.0 seconds

Transition to a beautifully styled breakfast scene.

Show a freshly toasted golden-brown slice of bread on a white ceramic plate.

A spoon gently places a generous amount of strawberry jam onto the toast.

The jam is glossy, thick and filled with small pieces of real strawberries.

Then a clean stainless-steel butter knife slowly spreads the jam across the toast.

The knife creates beautiful natural glossy ridges in the jam.

Show the contrast between crispy golden toast, soft bread interior, rich ruby-red jam and visible strawberry pieces.

Use warm morning sunlight and cinematic shallow depth of field.

The movement must be slow, smooth and appetizing.

SCENE 5 — PREMIUM BREAKFAST MOMENT
6.0–7.5 seconds

Slowly pull the camera backward to reveal the complete breakfast table.

The composition includes:

- two slices of golden toast covered with strawberry jam
- a clear glass of fresh milk
- a small bowl of fresh strawberries
- elegant breakfast elements
- warm wooden table
- softly blurred kitchen background

Warm morning sunlight enters the room.

The atmosphere should feel:

fresh, cozy, premium, wholesome and delicious.

Use elegant lifestyle food-commercial cinematography.

Keep the toast as the visual focus while the surrounding environment gradually becomes visible.

SCENE 6 — HERO PRODUCT REVEAL
7.5–9.5 seconds

Transition dramatically into the hero product shot.

Place the exact product from the uploaded reference image prominently in the center of the frame.

For this demonstration, the product is:

SB BISWAS Premium Strawberry Jam

Use a luxurious deep-red background.

Place the jar on a dark elegant stone or premium wooden surface.

Surround the jar naturally with several fresh ripe strawberries, including a few halved strawberries showing their juicy interiors.

The gold lid catches a beautiful cinematic highlight.

The glass jar shows realistic reflections and the rich ruby-red jam inside.

The camera performs an extremely slow cinematic push-in toward the jar.

The product label must remain clearly visible.

CRITICAL PRODUCT RULE:

The uploaded reference image is the source of truth.

Do not alter the packaging.

Preserve the exact brand identity and packaging appearance.

Do not change the jar shape.

Do not change the lid.

Do not redesign the label.

Do not introduce another brand.

Do not distort the product.

SCENE 7 — FINAL PRODUCT FRAME
9.5–10.0 seconds

Finish with a powerful luxury advertising composition.

The SB BISWAS Premium Strawberry Jam jar remains in the center.

Fresh strawberries are arranged naturally around the product.

The background is a sophisticated deep strawberry-red gradient.

A subtle cinematic light passes across the glass jar and gold lid.

The camera makes a very slow final push toward the product.

The final frame should feel like a professional premium food-brand commercial.

If text rendering is reliable, show:

SB BISWAS

Premium Strawberry Jam

Keep the typography elegant, minimal and premium.

AUDIO DIRECTION:

Create an original premium cinematic food-commercial background music track.

Use:

- soft piano
- subtle acoustic guitar
- gentle organic percussion
- soft atmospheric pads
- tasteful rhythmic pulse
- subtle uplifting cinematic elements

The music should begin softly with the fresh strawberries and gradually build as the story develops.

During the cooking scene, introduce a gentle rhythmic pulse.

During the spoonful shot, create a subtle musical lift.

During the breakfast scene, make the music warmer and more emotional.

During the hero product reveal, build toward a luxurious cinematic crescendo.

Finish with a short, memorable and elegant brand-style musical resolution.

Add subtle realistic food sound effects beneath the music:

- water droplets
- gentle strawberry splash
- soft simmering
- subtle bubbling
- spoon stirring thick jam
- jam dripping
- knife spreading jam on toast
- subtle kitchen ambience

Keep the sound design tasteful and realistic.

Do not use loud, aggressive or distracting music.

CAMERA & CINEMATOGRAPHY:

Use professional commercial cinematography throughout.

Use a macro food-photography look with shallow depth of field.

Use smooth dolly movements, slow push-ins, controlled pull-backs, subtle parallax and realistic focus transitions.

No handheld shaking.

No random camera movement.

No sudden zooms.

No artificial camera glitches.

LIGHTING:

Use warm premium food-commercial lighting.

Fresh food scenes:
soft natural morning light.

Cooking scenes:
warm kitchen light with subtle highlights.

Product scene:
luxury studio lighting with soft rim light.

Create beautiful highlights on the strawberries, jam, glass jar, gold lid, wooden spoon and toast.

Maintain realistic shadows and reflections.

VISUAL CONTINUITY:

Maintain the same strawberry appearance, jam texture, wooden spoon, copper saucepan, toast style, breakfast environment, premium color grading and product identity throughout the video.

The final jar must clearly appear to be the same physical product shown in the uploaded reference image.

NEGATIVE PROMPT:

Avoid cartoon style, animation, plastic-looking food, artificial strawberries, fake jam texture, watery jam, unrealistic liquid physics, distorted jar, warped glass, changing label, changing logo, misspelled brand name, random text, incorrect typography, duplicate jars, extra jars, floating objects, deformed strawberries, oversized strawberries, unnatural hands, extra fingers, deformed spoon, broken glass, excessive steam, excessive reflections, flickering, frame-to-frame inconsistency, unstable camera, shaky camera, sudden zoom, low resolution, oversaturated colors, harsh lighting, cheap commercial appearance, CGI appearance, unrealistic food, cluttered composition, unrelated objects, competing brands, watermark.

FINAL CREATIVE DIRECTION:

The advertisement should tell a simple visual story:

Fresh Strawberries → Carefully Cooked → Rich Strawberry Jam → Delicious Toast → Beautiful Breakfast → Premium Product Reveal

The viewer should finish the video thinking:

“That looks fresh, premium and delicious. I want to try it.”

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Why I Used a Brand Placeholder

The prompt above uses SB BISWAS for the demonstration, but you can replace it with:

[YOUR BRAND NAME]

if you are sharing the prompt as a reusable public resource.

This is important because a prompt library should ideally allow another creator to adapt the concept to their own product.

For example:

SB BISWAS Premium Strawberry Jam

can become:

ABC Premium Strawberry Jam

or:

My Brand Premium Strawberry Jam

without changing the overall visual direction.

For my own demonstration, however, I prefer SB BISWAS because it creates a stronger connection between the product concept and my personal brand.

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Why “SB BISWAS” Instead of “Shams Biswas”?

I chose SB BISWAS for the product because it feels more like a dedicated consumer brand.

SB provides the recognizable initials.

BISWAS provides the surname and personal connection.

Meanwhile, Shams Biswas can remain your creator identity.

This creates two clear layers:

Product Brand: SB BISWAS

Creator: Shams Biswas

Website: ShamsBiswas.com

That separation is useful if you later create more AI-generated product concepts or advertising demonstrations.

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The Story Behind the Prompt

The prompt is designed around a simple advertising principle:

1. Freshness

The video begins with fresh strawberries and water.

This immediately communicates freshness and quality.

2. Craftsmanship

The cooking scene shows strawberries being transformed into jam.

This makes the product feel handcrafted and authentic.

3. Texture

The spoon shot focuses on the thickness, gloss and fruit pieces inside the jam.

This is designed to trigger appetite visually.

4. Consumption

The jam is then spread onto golden toast.

Instead of simply showing the product, the viewer sees how it can be enjoyed.

5. Lifestyle

The breakfast table expands the story from food to a lifestyle moment.

6. Product Reveal

Finally, the camera reveals the actual product.

This gives the commercial a clear visual conclusion.

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Tips for Better Results in Google Flow

Use the Product Image as Your Visual Anchor

The product reference image is particularly important for the final hero shot.

A clean, high-quality product image gives the model a stronger visual reference.

Flow’s current workflow supports using images as ingredients/reference material, and its newer capabilities are designed to improve consistency and control across generated scenes.

Don’t Put Everything Into One Generation If Consistency Becomes a Problem

If the complete 10-second generation does not maintain the product consistently, generate the major shots separately and assemble them in Flow’s scene-building workflow or an editor.

Google specifically describes Flow’s Scenebuilder and related tools as ways to assemble and continue clips while maintaining continuity.

Generate the Product Shot Carefully

The product reveal is the most important shot.

If the label becomes distorted, regenerate the shot using the product image as the strongest reference.

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Important Note About AI-Generated Product Images

The SB BISWAS Premium Strawberry Jam shown in this demonstration is a creative product concept generated for this AI video project.

It is not intended to imply that a real commercial strawberry jam product with this packaging is currently available unless separately stated.

This workflow can, however, be adapted to a real product by using the actual product’s photographs as reference images.

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What You Can Learn From This Prompt

This example demonstrates how a single AI video prompt can combine:

• Product storytelling
• Food cinematography
• Macro photography
• Camera direction
• Lighting
• Motion
• Product consistency
• Visual continuity
• Sound design
• Background music direction
• Brand presentation
• AI video generation

The most important lesson is that an effective AI video prompt is not simply a description of what you want to see.

It is closer to a miniature creative brief for a filmmaker.

You are describing:

what appears + what happens + how the camera moves + how it looks + how it sounds + how the story progresses.

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Final Result

The goal is a short commercial that takes the viewer through a complete visual journey:

Fresh → Crafted → Delicious → Enjoyable → Premium Product

And that is what makes the video more than just an AI-generated food clip.

It becomes a mini product advertisement.

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Want to Create Your Own Version?

You can replace SB BISWAS with your own brand name and adapt the product, ingredients, colors, packaging and environment to create a completely different commercial.

If you create something with this prompt, feel free to experiment with different products, camera movements, lighting styles and storytelling approaches.

Created by Shams Biswas
ShamsBiswas.com